CONCEPT OF MADE IN HATE
The invention of the bag as a key fundamental for the development of human civilization is without a doubt as monumental as the invention of the wheel. The bag is a major tool which helps us in everyday life but also can reinforce status and reflect personal style, they are remarkable pieces of art.
Yet I often stop myself over the concept of a bag existence when it is stripped of the prejudices and stabilizing assumptions we are conditioned by. And I think what an absurd idea to carry around a weird object with the power to increase social status and provide security of personal belongings. The base of this particular design comes from the thought of carrying an object. Hard, sharp, rattling thing resembling deadly medieval weapon. The feeling of security and empowerment is in the foundation of the design. When you see it, you either like it or hate it but once you hold it, you feel its value.
The shape of the bag is the only aspect designed before the crafting. Everything else such as the specific material use, color variation and composition is decided while making each individual piece.
The brand MADE IN HATE formed long before the first bag was born and is still evolving. MIH is a reaction on the cliche “made with love” which is used with its sole intention for marketing gains. This whole idea of fake love has spread and found a home in many spheres, such as social media. Love sells so easily, however I believe it’s just as important to embrace the dark side.
Made In Hate is a hyperbole. The literal meaning would be: “Don’t try to deny the dark. Because the light can only exist with the dark.